Filmhds Wants You To Go To The Movies With New Tomb Raider Ad, Lately, the streaming platform has been serving up trailers for the new Warner Bros. Tomb Raider movie, debuting March 16, through which viewers can purchase tickets to see the show at a local theater, as reported by Variety. The ad leads interested viewers to a separate page where they can look up different theaters and show times. However, those who want to purchase tickets will have to do so through their phones. After picking a specific Tomb Raider viewing time and place, users then get a link sent to their emails through which they can actually buy a ticket.
We are definitely trying to connect the experiences of watching a piece of content to buying a piece of content—a movie ticket, explained Warner Bros. executive VP of marketing and chief data strategist, JP Richards, to Variety. This seeks to tap into the interest people might feel when seeing a new trailer for the first time. It’s easy in that moment for viewers to think, I should see this when it comes out. But if the movie doesn’t come out for weeks, or even months, it’s even easier to forget about that initial interest.
Win the ultimate survival pack with Tomb Raider: To celebrate the release of the new movie TOMB RAIDER, in cinemas March 15, we’re giving you the chance to win a super survival prize bundle so you can become a brawler, hunter, survivor like the fearless Lara Croft… The complete Tomb Raider prize bundle includes a leather-bound journal, a mobile phone bike holder, a back-pack, a puzzle USB drive and a survival kit.